IndraLuxe was born out of a deep passion for beauty, wellness, and the cherished memories of a mother’s love. Growing up as an only child, the importance of skincare was instilled in me by my late Indonesian mother, who taught me to embrace and care for my sensitive skin. Her wisdom and care during my teenage years sparked a lifelong journey into the world of skincare—a journey that has now blossomed into a brand dedicated to honoring her legacy.
Our brand is also inspired by my experiences as an immigrant and a woman from a minority background. Moving to different countries, I often felt the need to find a sense of belonging and empowerment in unfamiliar environments. For me, the easiest way to achieve this was through the act of self-love, especially in the rituals of my skincare routine. It became more than just a daily habit; it was a way to connect with myself, honor my heritage, and build confidence in my identity.
Additionally, my love for travel and the luxurious spa experiences that have always provided an escape from the stresses of life influenced the creation of IndraLuxe. Combining these passions, our brand offers a unique fusion of east and west, blending traditional ingredients with innovative solutions to create products that are both luxurious and effective.
